What's a campaign?

A campaign is a set of target images gathered in the same group. The campaign entity can take up the targets of a book, magazine, catalog, packaging or any other editorial or marketing purpose.

You can also create folders (by customer, topic, contact person, etc.) in which you will classify your campaigns.

When entering the campaign section, the first view displayed is the campaign mosaic with related titles, cover images and number of targets they include. You can display your campaigns as a mosaic (default) or list, by creation history (default) or alphabetically. 




Create a new campaign

To add a new campaign, click the "New campaign", choose one or more languages, a campaign name and "Create".



You can optionally set validity dates for your campaign, beyond which campaign targets will no longer be scannable. You can manually enable or disable a campaign at any moment.

Some elements condition the display of campaigns in your mobile app. Campaign cover, title and description will show in the Featured section of your app in case the "featured campaign" option has been selected. Only admin profiles can feature a campaign in app.

You can restrict your team access to a campaign by selecting the "private campaign" option. When this option is selected, only campaign creators and admin profiles will be able to see and edit the campaign.




Multiple languages

In case your augmented reality campaign is covering several countries or a single country with multiple languages (say Hi to our Canadian friends!) you may take advantage of the "multiple languages" option.

Campaign description in the app will adapt to the user language and, most importantly, interactions shown after a scan can be modified based on the mobile user language.
For instance, you may want to show different text or audio versions of your content depending on whether the user is speaking English or Spanish.


When creating or editing a campaign, click on "Add language" and then click on the language you wish to add.

Calque_2_copie.jpgInside the markers created in your campaign, a small tab will appear with the languages you have chosen. In brackets is the number of interactions on each language.Calque_1_copie.jpgYou can import interactions from one of your languages into another language by selecting it from the drop-down menu.Calque_1_copiemomo.jpg

Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.