What is WebAR?


The term WebAR refers to an augmented reality experience that is accessed through a web browser rather than through a so-called "native" mobile application. This means that all you need is your smartphone or tablet and an Internet connection, without having to download an application directly to your phone. 


Web browsers (Chrome, Firefox, Safari...) are becoming more and more powerful and now offer new functionalities useful for the development of Augmented Reality experiences. WebAR allows the display of simple animations, in 3D or not, video streaming and redirection to external links, as well as a certain degree of interactivity.

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